The independent voice of cheer — by athletes, for athletes
ICON Cheer reaches athletes, coaches, and — crucially — the parents who buy. Independent, trusted, and premium.
250K+
Monthly reach across platforms
68%
Audience are cheer parents
1,200+
Gyms in our directory
4x
Print issues per year
Illustrative figures — see the media kit for verified metrics.
Leaderboard, in-article, and rectangle placements across a fast, premium editorial site.
Dedicated and sponsored placements in the ICON drop — high open rates, engaged families.
Instagram, TikTok, Snap, and Facebook — sponsored spotlights and franchise partnerships.
Full-page and premium placements in the quarterly ICON Cheer Magazine.
| Placement | Unit | Rate |
|---|---|---|
| Website — run of site | CPM | from $18 |
| Newsletter — sponsored slot | per send | from $650 |
| Social — sponsored spotlight | per post | from $900 |
| Print — full page | per issue | from $2,400 |
| Franchise "presented by" | per quarter | custom |
Full rates, specs, and bundles in the media kit.
Tell us a bit about your goals and we’ll send rates, specs, and availability.
